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MOODY’S MISCROSOFT OFFICE MICROSOFT MICROSEMI MICROS SYSTEMS
Startup SoftKinetic just announced a new kind of advertising, one that combines its gesture-control technology with Intel's video analytics. The goal is for people to walk up to a digital display equipped with SoftKinetic's 3D camera and move their arms (or the rest of their body) to interact with the display, similar to Microsoft Kinect. Then, as you're moving, Intel's AIM technology can identify your age and gender, which is crucial information for advertisers — and also useful for personalizing the content to each viewer.Source: http://feedproxy.google.com/~r/Techcrunch/~3/-EIxfFWrp84/
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However, Microsoft isn't framing the agreement as a response to its competitors in that arena. "Other players in the industry are welcome to join us," Rik van der Kooi, corporate vice president of Microsoft Advertising Business Group, told Reuters Nov. 8. "This is not in response to anybody in particular."
Under the terms of the agreement, each of the three companies can sell premium display ads belonging to the other two. That will allow the trifecta to more efficiently unload premium advertising inventory, although their competition over advertiser spending and other segments will continue apace.
Facebook and Google continue to battle for their own significant shares of the online advertising pie. Although Microsoft's product portfolio gives it diverse streams of revenue (in contrast to Google, for example, which depends on advertising for an overwhelming percentage of its bottom line), its recent emphasis on Web and cloud services makes advertising a more prominent concern. Greater ad revenues would also allow Microsoft to absorb some of the massive losses its online division accrues on a quarterly basis.
Microsoft is already in partnership with Facebook. A number of the latter's features, including the "Like" button, feed social data into Bing, Microsoft's search engine. That wouldn't stop Microsoft from making a more aggressive play for the same advertising-dollar pool that feeds Facebook, of course, and nor would that stop AOL or Yahoo, which presumably view Facebook as more of an existential threat.
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As he points out, that lowballs an earlier estimate from research firm Gartner, which plugged Microsoft's total number of smartphones sold in 2011 at 1.723 million, including both Windows Phone and the now-antiquated Windows Mobile.
The more interesting (at least to me) part of Dediu's Oct. 12 posting on his Asymco Website, though, was his analysis of Microsoft's marketing strategy for Windows Phone.
"The dependence on a complex value network means that products do not reach users quickly enough and when they do the marketing message is weak, even when backed by large budgets," he wrote. "The real problem with Microsoft's approach is that it's neither viral like Android (because it has a price and a contract associated with it) nor is it focused and agile like Apple's."
In other words, he added, "it seems to suffer from the worst aspects of modularity (market lag) without benefitting from the control over the ecosystem and end user experience that differentiates it."
Microsoft has been rather upfront lately about Windows Phone's market performance, although they still regularly decline to offer any sort of hard sales data. "It was under a year ago that we launched the first Windows Phone," Microsoft CEO Steve Ballmer told an audience of media and executives at this year's financial analyst meeting. "We haven't sold quite as many probably as I would have hoped in the first year."
The company hopes its upcoming push, centered on the extensive "Mango" software update, will help it compete on a more equal level against Google Android and iOS. In coming months, new Windows Phones preloaded with Mango will arrive on the market from Nokia, Samsung and others. Microsoft likely hopes that this new effort will make up for the old.
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Canon announces middling Q4 2011 earnings report, president steps down originally appeared on Engadget on Mon, 30 Jan 2012 05:02:00 EDT. Please see our terms for use of feeds.
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Canon, Bloomberg | Email this | CommentsSource: http://www.engadget.com/2012/01/30/canon-announces-middling-q4-2011-earnings-report-president-step/
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